sales tools for the pharma industry

A properly designed app in the hands of sales reps creates a competitive advantage. Whether apps are used as medication compliance tools, disease databases, product catalogues or to give HCPs virtual tours, mobile devices are improving the lives of patients and physicians through intuitive and interactive, non-linear media. The right app can maximize organizational efficiency and create a competitive advantage when it comes to selling pharmaceuticals and medical devices. Reps are getting an additional 3 minutes per visit with the Lutein app.