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articles & case studies
disease education, moa/mods, medtech, medical explainers & device animation
Healthcare communications
Healthcare communications
2D & 3D animation for life sciences
Medical and pharma is demanding on several levels from complex science to sensitive legal. Sophisticated videos and interactive experiences keep healthcare providers and their patients informed. We love our craft.
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Allergic Rhinitis MOD REDUX
Allergic Rhinitis MOD REDUX
animated MODs for medical conferences
CGI and scientific storytelling make complicated information approachable and understandable. Raise AR awareness using large multi-screen booth presentations.
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Spinraza MOA MOD
Spinraza MOA MOD
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Get Ahead of Sepsis
Get Ahead of Sepsis
Explanatory Animations for Public Safety
ICF delivers important health messages for the CDC using 2D animated character videos teaching consumers the dangers of Sepsis and how to avoid it.
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Alzheimer's WB
Alzheimer's WB
microglia and astrocytes in alzheimer's
2D whiteboard animation narrated by KOLs for CME
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Spine Procedure
Spine Procedure
3D for explaining medical devices or procedures
Fusing a motion segment can help eliminate the pain at an unstable segment by limiting the motion at that segment.
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ReCAP Multiple Myeloma
ReCAP Multiple Myeloma
Motion Graphics for Medical Education
Medscape/WebMD produces dozens of educational videos with consistent design and quality by first establishing a clean look then following up with clear communication from a team of medical editorial directors.
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Inside The Body: How Immunization Works
Inside The Body: How Immunization Works
2D/3D Graphics for consumer healthcare education
A mix of stock footage, graphics and color correct to keep on brand for medical explainers.
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Somatuline Depot Formulation
Somatuline Depot Formulation
Microscopic Medical Animation
Renew yesterday's MOA for use in today's medical congresses. Centron Communication's re-edit, graphics refresh and audio upgrade of Ipsen's video featuring Peter Coyote.
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Inside Gout
Inside Gout
Apps for medical education
DDB Health/Agency RX created the Inside Gout mobile App as a disease awareness campaign for Astra Zeneca. Interactive animated MOD activations make new science memorable in E-Detailing and sales aids. Free app downloads: iOS: https://itunes.apple.com/us/app/inside-gout/id1046753914?mt=8 Android: https://play.google.com/store/apps/details?id=com.astrazeneca.insidegout&hl=en
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Ortho Vitros
Ortho Vitros
3D Animation for Medical Devices
Ortho Vitros sales team demonstrate benefits of blood multi-diagnosis within a single machine.
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HDL MOA
HDL MOA
2.5 D animation for Healthcare Education
Static images, camera pans, zooms across backgrounds, 2.5D motion added to static 3D renders plus 2D effects provide cost effective solutions for CME and medical explainers.
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MOA production case study
MOA production case study
Phases for Medical explanations
Once a locked script is received by our creative team the content is researched and medical industry (CME/non-CME) trends are discussed with the client. These materials are sketched into STORYBOARDS alongside the script which is presented for the first client review and revision.
Next the revised storyboards are brought into an editing timeline and timed as an ANIMATIC to a scratch voice track of the script to ensure the information is clear. The movie is presented to legal to make sure the story is approved by med/reg.
Styleframes are designed to show the final look of key frames based on industry trends and client branding.
The characters and environments are built in 2D or 3D and animated roughly to time and presented to agency for revisions/approval.
The motion is smoothed while details and effects are added to match the styleframes.
Final voice over is recorded in a studio, edited and matched back to the animatic.
As each animation shot goes through final render, color-correct, & finishing it will replace each shot of the animatic then combined with voice over, music and sound design.
This master version is encoded to final delivery specs and appropriate formats for client's distribution.
These phases are typically used for:
MOA - Mechanism of Action
MOD - Mechanism of Disease
MOT - Mechanism of Therapy
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Act Interactive
Act Interactive
iPad edetailing for medical conferneces
Interactive adaptation of printed product sell sheets drives education and email collection for Crest & Oral B booth at American Dental Association tradeshow for Ferarra & Company.
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Angiography imaging
Angiography imaging
cgi medical devices make sales and instructional videos come to life
Photo-realistic renders of large machinery allows customers to understand the benefits without the need of costly and time consuming travel or shipping. Siemens demonstrates their C-Arm Angiograph machine's full range of motion to hospitals using computer animation.
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Perioshield
Perioshield
computer imagery for medical explanations
Compelling visuals make complicated information approachable and understandable. Advertising agency Lanmark360 uses 3D animation to help doctors/dentists and their patients to see microscopic benefits of using PerioShield to prevent dental and gum disease.
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Tavallisse MOA
Tavallisse MOA
Animation for Medical Conferences
Rigel Pharmaceuticals develops healthcare education program for new agent. Merging Mechanism of Disease and Mechanism of Action delivers complete story to HCPs in one succinct CGI video.
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Vital Score Intro
Vital Score Intro
Infographics and messaging for healthcare marketing
Clear informational graphics and animations help doctors and insurance companies understand the important conclusions patients will draw between their lifestyle and their health after answering a few simple questions. Vital Score, a new vital sign that quadruples the rate of behavioral intervention in primary care practice with a minute of the doctor's time. For more info: vitalscorehealth.com
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Actionable Screening Tool
Actionable Screening Tool
Mobile Apps for doctors
Apps test effectiveness of surveys before committing to print. Lawrence & Company develops interactive iPad survey for Allergan to help neurologists refer MS patients to urology specialists.
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T-Jet Demo
T-Jet Demo
instructional demonstrations for consumers
Animated videos explain the proper use of your products and reduce the time necessary for busy professionals in pre or post sales education process while building branding and loyalty. Teva Pharmaceuticals clearly conveyed T-Jet's critical parts and functions to thousands of customers through web videos and DVD included with the needle-free injector system. Teva Pharmaceuticals.
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Recommended Childhood Immunization Schedule
Recommended Childhood Immunization Schedule
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Whole Body Health
Whole Body Health
2D animation for health care providers
Spectrum Science produces cost effective education video to for dentists and dental hygienists.' Six million pregnant women benefit from a joint effort between Crest/Oral-B and the March of Dimes.
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Dick Ties
Dick Ties
Pharma logos for comedy too!
Senior Post needed a comical logo design to parody the Healthcare Industry for 'That Dang Michael Che' on HBO.
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