Learn More
articles & case studies
interactive, ar, vr, xr & nextgen
VR & Digital Innovations
VR & Digital Innovations
Experiences to get noticed
Compelling visuals in-person, at conferences, in virtual reality, on interactive screens, tablets, mobile AR, or online with measurable metrics, play a critical role informing decision-makers and educating consumers.
Learn More
Medscape Virtual Presentation Trailer
Medscape Virtual Presentation Trailer
Virtual Sets for live panels
Digitally Distanced Events and remote solutions to combine multiple speakers from their homes or pop-up studios allowing corporate communications to continue safely.
Learn More
Diabetes Heartbreaker
Diabetes Heartbreaker
VR for Medical Conferences
Kicking off the U.S. tour in AstraZeneca's biggest booth ever to raise patient awareness of T2D & HF at major music and sporting events. Over 600 users in three days at AHA, next stop, NASCAR! Untethered tracking in using Oculus Quest development brings engaging virtual reality stories to HCPs and patients without the hassle of wires connected expensive workstations.
Learn More
Maria Tash
Maria Tash
Virtual product catalogs
Interactive configurator engages prospects and elevates the customer's buying experience. Realtime 3D is the first building block of retail in the Metaverse.
https://www.mariatash.com/TASH-Studio
Learn More
Lundbeck VR
Lundbeck VR
Digital Experiences for Medical Conferences
Virtual reality experience at medical conferences allows healthcare providers to look through the eyes of a Parkinson's patient and get a feel for how Neurogenic orthostatic hypotension (nOH) effects their lives. Experience on the Oculus Go, the experience traveled across the united states to multiple medical conferences and viewed by hundreds of medical professionals.
Learn More
Virtual Parkinson's 360
Virtual Parkinson's 360
VR for HCP Empathy
Virtual reality experience at medical conferences allows healthcare providers to look through the eyes of a Parkinson's patient and get a feel for how Neurogenic orthostatic hypotension (nOH) effects their lives. Experience on the Oculus Go, the experience traveled across the united states to multiple medical conferences and viewed by hundreds of medical professionals.
Learn More
ADP: Meet Your Maker VR/360
ADP: Meet Your Maker VR/360
Virtual Reality for Marketing
ADP trusts Malka Media to produce stereo 360/VR experience with CGI holographic screens. POV depicts software coming home to its makers for an upgrade using VFX composited into Ozo footage shot on a radio controlled tripod.
For Virtual Reality viewers: Oculus Rift, Samsung Gear VR, mobile devices using Cardboard view 360 in YouTube App search 'Mechanism Digital"
Learn More
Dermititis presentation
Dermititis presentation
Touch screen apps for healthcare
Interactive touch screen activation for Sanofi Genzyme at annual dermatology conferences. Animated call-outs clarify healthcare provider's understanding of industry measurement scales for dermatitis.
Learn More
Fenix Diamond VR/360
Fenix Diamond VR/360
Interactive VR
Designed and produced VR experience to show how lab grown diamonds are manufactured.
Learn More
Virtual Examination Room
Virtual Examination Room
Real Time VR Animation for Medical Education & Marketing
Unity real-time 3D gaming engine produces interactive educational content in virtual reality.
Animated elements and spatial audio become memorable experiences for healthcare providers and patients.
Learn More
DECT Mirror
DECT Mirror
Touch Innovations for Medical Conferences
Interactive Kinect Touch Mirror for NeON FCB Healthcare scales skeletal imagery to match user's height in reflection. Mirror creates personalized experience at ACR medical conference for healthcare providers to visualize DECT scans of uric acid crystal deposits that cause gout.
Learn More
AR Cartoon Thoughts
AR Cartoon Thoughts
Augmented Reality for Trade Show Displays
Facial tracking and graphics get people to interact. Medicus International New York met EMD Serono's challenge by attracting booth traffic with fresh experiences. Facial tracking triggers random thoughts over user's head while looking at their reflection in a mirror or monitor.
Winner of the 2013 RX Club Award of Excellence
Learn More
HDL Interactive Mirror
HDL Interactive Mirror
multi-touch screens for tradeshows
Rich visual content attracts crowds, builds brands and keeps people talking about your message. Area23/DraftFCB employs five interactive 'Minority Report' Mirror kiosks to clearly explain data from recent medical studies while compiling attendee usage metrics during the American Heart Association conference for Genentech/Roche.
Learn More
Neuro AAN Virtual Thoughts Experience
Neuro AAN Virtual Thoughts Experience
Augmented reality for Medical Conferences
AR facial tracking combined with peer survey answers attracts booth visitors and keeps them talking.
Medicus NY/Publicis Healthcare develops new technologies for EMD Serono booth to drive medical professionals into their booth.
Winner of the 2013 RX Club Award of Excellence.
Learn More
Pfizer Interactive Mirror
Pfizer Interactive Mirror
interactive trade show kiosks
Pfizer's multi-kiosk experience traveled to all major infectious disease congresses around the globe and increased booth attendance by 300% over last year. The mirror allows users to interact with objects and animation that is layered over their reflection provides a more personalized visual takeaway message. Motion detection, user height scanning, facial tracking, and touchscreen interactive Q&A captures content knowledge and basic demographic information. The booth experience was followed up with an iPad survey to capture immediate attendee responses, compiled daily online for client review. COMMUNICATOR Gold Award - Interactive Multimedia and the coveted PM360 TRAILBLAZER Award for innovation
Learn More
Teze Atract
Teze Atract
Augmented Reality for Healthcare Conferences
Kinect technology tracks user's body to overlay 3D lungs on a vertically oriented screen.
Learn More
Teze Challenge
Teze Challenge
Touch screen interactive for healthcare booths
Amgen and Astrazeneca's joined forces in this booth game experience the AAAAI conference to challenge healthcare providers to solve three TSLP pathways.
Learn More
Virtual CME
Virtual CME
Dimensional KOL presentations for HCPs
3D/CGI environments / virtual sets combined with green screen live action attracts viewers and keeps them watching.
Innovative stereoscopic presentations raise production value for eDetailing and continuing medical education.
Learn More
IBM IOD Transformation
IBM IOD Transformation
image films for meetings and events
Rich visual content builds brands, attracts prospects and keeps people talking about you presenting it at unimaginable size and the message becomes irresistible. A 140 foot multi-screen image film at the Information on Demand Conference engages a venue packed with prospects and focuses their attention on the Smarter Planet campaign. Iconic imagery, graphical transformations and live performance are woven into a visual tapestry to carry the audience through IBM's world.
Learn More
Vital Score App
Vital Score App
Healthcare apps for patients and medical professionals
Clear informational graphics and interface lead users through survey white Bluetooth scale transmits weight and wireless printers deliver hard copy results to patient without the need of guidance by a medical assistant. Vital Score app, a new vital sign that quadruples the rate of behavioral intervention in primary care practice with only a minute of the doctor's time.
Learn More
Killer Deal
Killer Deal
Stereo VFX for VR
World Premiere at Tribeca film festival, best VR at Fantasia film festival. Directed by Anthony C. Ferrante (Sharknado 1, 2 & 3), Killer Deal follows a struggling machete salesman who runs into trouble when his discount hotel room comes with an unwelcome guest. A very unwelcome guest. The experience takes all the things we love about over-the-top horror and puts the viewer right in the middle of the digital blood 'splash zone.' Project Creators: Irad Eyal, Aaron Rothman, Anthony C. Ferrante, iMan Productions, Better VR Studios
Key Collaborator: Ian Ziering of 90210 fame.
Learn More
Showtime Grand Central
Showtime Grand Central
projection mapping for marketing
Large scale CGI trompe l'oeil illusions get noticed and makes tens of thousands impressions on commuters over several days. Viewers are attracted into Showtime's live event, promoting season-premiere of award winning programs, Homeland & Dexter for Showtime cable network.
Learn More
AMEX Eyeliner
AMEX Eyeliner
multi-plane animation for large events
3LD and Musion Eyeliner technology create live pop-up book style, holographic visuals. American Express kicks off the NYC Partners in Preservation Initiative at the Metropolitan Museum of Art with NBC/Smash's star Katharine McPhee.
Learn More
Below Deck VR/360 Stereoscopic
Below Deck VR/360 Stereoscopic
Virtual Reality for Promos
360 degree stereo promo celebrating the third season and returning crew. Haymaker medial for Bravo
Look around the mediteranian.on Facebook 360 or look around on your phone in YouTube 360.
mono: https://www.youtube.com/watch?v=ixwjq7EDPGs
stereo: https://www.youtube.com/watch?v=A8i7njZ3TI4
For Virtual Reality viewers: Oculus Rift, Samsung Gear VR, mobile devices using Cardboard view 360 in YouTube App search 'Mechanism Digital".
Learn More
Novartis Table
Novartis Table
New Experiences for Medical Conferences
Re-purposing static content from posters into an interactive table with a custom graphical interface gets attention. Saatchi Health Care fills the Novartis booth with health care providers at ACR
Learn More
Heartcam App
Heartcam App
AR creates buzz for brands
One of the first Augmented Reality apps on the iTunes store in 2006 with over 50,000 downloads. Pharmaceutical sales reps grab the attention of medical professionals who don't have time to talk in person or at trade shows. AR technology for iPhone/iPad overlays anatomy and additional interactive content.
Learn more:
https://www.mechanismdigital.com/post/the-heartcam-story-how-to-set-your-app-free
Learn More
VR Valentines Balloons
VR Valentines Balloons
Vide Cor Meum 'See My Heart'
Enjoy some 360 degree Valentine's love.
Click/drag the image to interactively look around in virtual reality.
Learn More
Online Mirror
Online Mirror
interactive surfaces for conferences and trade shows
The mirror allows users to interact with objects and animation that is layered over their reflection provides a more personalized visual takeaway message. Motion detection, user height scanning, facial tracking, and touchscreen interactive Q&A captures content knowledge and basic demographic information. The experience can be followed up with an iPad survey to capture immediate attendee responses, compiled daily online for client review. The experience is also easily tranlated from the mirror to playback in a computer browser as a website. COMMUNICATOR Gold Award - Interactive Multimedia
Learn More
Dubai Dome Time-lapse
Dubai Dome Time-lapse
Specialized photography for Google and Saudi Arabia.
Burj Khalifa construction presentation on Park avenue in the Seagram's plaza NYC.
Learn More
Bacteriophage iPAD MOA
Bacteriophage iPAD MOA
tablet apps for presentations
Audiences are engaged when they choose their own adventure with interactive non-linear media. Touchscreens displaying microscopic 3D content provides immersive demos making complex information clear and memorable.
Learn More
Similac iPad App
Similac iPad App
design and programming for tablets
Gestural interactions, data/studies, PDF tools, video playback, real-time CGI rendering and local network master/slave control for sales training. Abbott, with Science & Medicine, educates clients about the many powerful functions and benefits available using mobile platforms. Host iPad controls up to 200 client iPads in a single room.
Learn More
VR/360 Samples reel
VR/360 Samples reel
Virtual reality for marketing and entertainment
VR 6DOF and spherical content, Real-time rendered, CGI and live action shoots. VFX supervision, compositing, stitching and technical consulting for Virtual Reality. Head mounted displays, Oculus Rift, HTC Vive, Gear VR, Google Cardboard, Google Daydream HMDs.
Learn More
Doorway to Quitting Antismoking VR Experience
Doorway to Quitting Antismoking VR Experience
VR for in-store demonstrations
Anti-Smoking PSA for Walmart Nicorette. Featuring Roller Coaster experience demonstrating how stopping smoking cigarettes can save as much in a year as taking your family on a Disney vacation.
Learn More
TRESemme Experience
TRESemme Experience
Virtual Reality for Fashion
Malka Media produces stereo 360/VR catwalk for TRESemme & Charles Youseff at Fashion Week events around the world. Stereo CGI Fluids and 3D text add dimension to spherical media
For Virtual Reality viewers: Oculus Rift, Samsung Gear VR, mobile devices using Cardboard view 360 in YouTube App search 'Mechanism Digital".
Learn More
Fallujah Map VR360
Fallujah Map VR360
Maps for Virtual Reality
New York Times produced VR video telling the story of ISIS occupation and the displaced refugees. Creating the first ever CGI map in VR requires research and testing to ensure it's informational clarity and wont make NYT Magazine viewers nauseous.
Learn More
Snow Globe VR/360
Snow Globe VR/360
VR winter wonderland
Infinite loop virtual reality, maybe the first of its kind?
Be sure to watch in the virtual reality headset you got over the holidays!
Learn More
VR NEURONS COCKPIT
VR NEURONS COCKPIT
Virtual Reality for Medical Education
KOL guides you through a synaptic galaxy.
Look around on your phone in VR360
https://www.youtube.com/user/MechanismDigitalNYC/videos
For Virtual Reality viewers: Oculus Rift, Samsung Gear VR, mobile devices using Cardboard view 360 in YouTube App search 'Mechanism Digital".
Learn More
VR Escher Stairs
VR Escher Stairs
Optical Illusions in 360
M.C. Escher's Relativity is turned into virtual reality experience
Look around on your phone in VR360, VR viewers
Learn More
Stormy ocean
Stormy ocean
360 VR for immersive experiences
Look around on your phone in VR360
https://www.youtube.com/user/MechanismDigitalNYC/videos
For Virtual Reality viewers: Oculus Rift, Samsung Gear VR, mobile devices using Cardboard view 360 in YouTube App search 'Mechanism Digital".
Learn More