News

Next-level Touch Table

Re-purposing static content from posters into an interactive table with a custom graphical interface gets attention
Saatchi Health Care fills the Novartis booth with health care providers at ACR

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Showtime Grand Central

Large scale CGI trompe l’oeil illusions get noticed and makes tens of thousands impressions on commuters over several days

Viewers are attracted into Showtime’s live event, promoting season-premiere of award winning programs, Homeland & Dexter

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Never be powerless

CGI products and dimensional graphics

P.S. 260’s Brandname charged up the design for Woods Witt Dealy & Sons in the Duracell Powermat campaign featuring Jay-Z

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Usain, Cesc & Soul by Ludacris

Motion Design, Invisible Fix-it Effects and Conform

Nimbus turned to Broderville Pictures to increase the volume on Soultronic’s headphone campaign.  Spots feature Usain Bolt “The Fastest Man on Earth” and FC Barcelona’s midfielder Cesc Fàbregas

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3D environments transport audiences through digital worlds

Sony Entertainment with Black Spot captures all their blockbuster properties in one wild ride

MULTI-PLANE ANIMATION FOR EVENTS

3LD and Eyeliner technology create holographic visuals live on stage

American Express kicks off the NYC Partners in Preservation Initiative with Katherine McPhee at the Metropolitan Museum

Mechanism Digital was brought in to help American Express kick off their Partners In Preservation program to choose three sites out of forty NYC landmarks to donate $3million dollars to.  The team’s challenge was to combine a disparate collection of still photos and drawings of historical sites from around NYC and bring them to life for Amex’s press event introduced by Mayor Bloomberg at the Metropolitan Museum of Art.  Mechanism Digital teamed up with 3LD to employ an Eyeliner, a technology originating from the 1800’s called the Pepper’s Ghost, which uses an invisible high tension sheet plastic to reflect holographic-like imagery. The Eyeliner recently made a splash at Coachella to project Tupac singing “live” with Snoop Dog.  The creative team orchestrated a live stage presentation with cut-out, multi-plane elements from historical photos which unfolded like a pop-up book around Katherine McPhee, the star of TV show “Smash.” while she sang Sinatra’s “New York, New York.”

Opening Credits for Feature Films

Color treatments and effects evoke emotion in film, putting the audience in a receptive state of mind even before the plot unfolds.

Director Roberto Buso-Garcia styled historic footage to suggest a dramatic backstory of a town’s downfall, its children and a dark secret in “Los Condenados” 

Rich Visual Content at Trade Shows

Immersive environments attract crowds and keep people talking about your message

Area 23/DraftFCB used interactive mirrors to explain trends while capturing attendee usage metrics for Genentch/Roche

Finishing Effects for Feature Films

Films become polished in post production

Werc Werk Works blends dark comedy and delirious Midwestern noir. “A crime tale with twists worthy of Hitchcock and dialogue worthy of the Coen Brothers.’ - David D’Arcy, Screen Daily

http://thinice-movie.com/

Augmented Reality creates buzz

3 modes for Medical, Sweethearts and VFX fans
HeartCam attracts crowds and gets them talking

Free download on iTunes
http://itunes.apple.com/us/app/heartcam/id498104248?mt=8